
Executive
Summary
Empowering law firms to efficiently connect with potential claimants through innovative digital marketing strategies.

Our
Overview
Lititech is a specialized digital marketing firm focused on connecting law firms with potential claimants through targeted, data-driven strategies. We design and optimize lead generation campaigns that maximize engagement and conversion rates for legal services.
Key Features &
Capabilities

In-house data science expertise & exclusive partnerships with leading data providers to create & activate custom audience segments in a compliant manner.

Optimized targeting to ensure campaigns reach only relevant audiences with tailored messaging.

Enhanced campaign performance, increasing both the average number of claims per lead and the overall claim value.

Advanced lead collection technology, offering customizable, low-friction solutions for lead validation and delivery.

Seamless integration with major media buying platforms, leveraging real-time signals to optimize advertising spend.

Decades of experience in digital advertising and litigation funding, ensuring strategic execution and high ROI.

Our
Solution

01.
Exclusive partnerships with top data providers and media buying platforms to optimize audience targeting.

02.
Automated lead collection, validation, and delivery solutions tailored to different legal claims.

03.
Expertise in onboarding claimants for various types of legal actions in the UK and the US.

04.
Advanced automation for reporting, lead validation, and seamless multi-channel lead delivery.

05.
Robust data infrastructure, enabling transparency and data-driven decision-making.

06.
Success-based pricing model, ensuring cost-effectiveness and measurable returns.

Our Secret
Sauce
Success-based pricing model, ensuring cost-effectiveness and measurable returns.

Statistical, behavioral, and demographic data to craft precise audience segments.

Persona-based profiling, ensuring the right attributes align with each campaign.

Engagement tracking, analyzing user interactions within the lead generation funnel.

High-precision targeting, utilizing real-time data to optimize ad delivery and maximize claim value.

AI-driven marketing optimization, prioritizing high-converting users and guiding them through the claim process.
1
Building persona profiles with the right statistical and contextual attributes relevant to be campaign
Highest Total Claim Value
2
Data form leading data providers per market
3
Engagement data form the user journey in the lead generation funnel

The
Team
Our experienced management team of digital advertising and litigation funding veterans will efficiently reach the desired goals and KPIs.
30+ Years
30+ Years
Decades of combined experience in digital advertising and litigation funding space.

150M$+
Managed 150M$ of media spend on lead generation campaigns in various sectors.

100M$+
Capital raised for various startups and litigation funding vehicles.


Potential
Use Cases


Motor Finance
Claims involve mis-sold or unfair Personal Contract Purchase agreements, often due to undisclosed commission or misleading terms.


Data Breach
Data breach & cyber security claims address negligent data protection that leads to unauthorized access, misuse, or theft of personal data.


Authorized Push Payment
Claims involve unauthorized or deceptive bank transfers, where victims are tricked into sending money to fraudsters.


Personal Injury
Legal claims for compensation due to accidents, negligence, or wrongful harm

Our
Process
The process of launching campaigns per marketing channel
1-2 Weeks Setup
Prepare and approve creatives, creating and configuring a custom lead collection funnel, and activating the custom audience segments relevant for the campaigns.

2-3 Months Calibration
Launch display and video campaigns and optimize the creative, campaign setup and lead collection and validation funnel to reach desired campaign delivery KPIs, usually takes 100-150K spend to complete.

3-4 Months Ramp Up
Increasing the media spend until reaching the desired scale while keeping the desired KPIs, based on ramp up process result we will consider scaling horizontally by adding new marketing channels.
